CHRISTMAS OFFER Subscribe to Country Smallholding today CLICK HERE

Supermarket hits back in poultry furore

PUBLISHED: 13:13 10 January 2008 | UPDATED: 08:19 28 March 2014

JANUARY, 10 2008: Supermarket giant Sainsbury's  has hit back at criticisms that the poultry meat and eggs on sale in  its stores are derived from systems which involve animal suffering.

Thousands of letters and leaflets have been sent to its customers across the
country this week, stating that it only sources these products from
farms demonstrating high levels of animal welfare.

"We take our responsibilities for animal welfare very seriously as we know that, for
our customers, it is not only the quality of what we sell that is
important, but also how these products are sourced."


All of Sainsbury's chicken and eggs are from British farms, it says, though they are sourced from a range of production systems.


Two  accompanying leaflets explain the different labels that appear on their
products, with a basic interpretation of what they mean.


For example, Sainsbury's basics eggs are from caged hens, though they all carry the British Lion Quality mark to show they are from quality assured units.


Its basics chicken all carry the Red Tractor quality assurance logo, showing it has been produced to high welfare standards.


Sainsbury's adds that it plans to end all egg sales from caged birds from 2010.


The publicity drive has been prompted by the various TV programmes and newspaper articles this week.  


These  have criticised the UK poultry industry and in particular the  supermarkets' role in demanding cheap products, forcing producers into  intensive production systems


Celebrity chef Hugh Fearnley-Wittingstall's programme, Hugh's Chicken Run, was especially critical of the big multiple retailers for perpetuating what he sees as cruel systems of broiler production.


Jamie Oliver's Jamie's Fowl Dinners, to be shown on Friday, is expected to make similar claims about supermarket egg procurement.



0 comments

Interact with other smallholders and post your questions

Visit our forums


More from Poultry

Thursday, April 13, 2017

The British Hen Welfare Trust are helping to rehome hens

Read more

Most Read

Newsletter Sign Up

Country Smallholding monthly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

This Year’s Shows

Country Smallholding cover image

Don’t miss our comprehensive guide to rural events

Find out more

Like us on Facebook


Follow us on Twitter