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Horticulture 'needs new image'

PUBLISHED: 16:46 11 December 2007 | UPDATED: 08:18 28 March 2014

DECEMBER 2007: The horticulture industry must change its image and raise its profile
if it wants to be an attractive career choice for young people,
delegates have been told at a seminar.

Leigh Morris, chairman of the Green Skills Careers Marketing Initiative steering group, highlighted further steps that need to be taken if youngsters are to consider horticulture as a career.

The steering group is made up of 12
organisations including the NFU which have pledged support to the development of a marketing strategy to promote the sector.

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