Egg co-operative innovation
DECEMBER 2007: An innovative egg marketing co-operative is seeking new members.
EggSell Ltd is the brainchild of two Yorkshire farming families whobecame disillusioned by supplying free range eggs to a major packer fordwindling returns. One of the founders, Ian Sinkler, said: “We set up EggSell Producers Ltd because we want to see an egg industry where producers and retailers work together in order to sustain our livelihoods and satisfy the consumer’s desire for local produce with exemplary welfare credentials.”Producers pay just £1 for a share with full voting rights. EggSell Ltd Sales and Marketing will market and sell the egg and will make payments to the co-operative.* More: www.eggsell.com